Love your parks
campaign
An invitation to share your “why” for
Connecticut’s State Forests & Parks.
A social media campaign designed to boost visibility and support for the Passport to the Parks program. I created a customizable toolkit with pre-made templates and copy, allowing partners to share their own unique stories about why they love parks. This campaign encouraged engagement, strengthened community connections, and amplified the impact of the program.
By inviting them to express their personal "why" behind their love for parks, the campaign share their own stories, connect with their audiences, and expanded organic reach. The toolkit ensured all shared content was branded to CFPA’s standards, maintaining a cohesive and professional look while increasing visibility for the Passport to the Parks program. Additionally, by leveraging free and accessible platforms, the campaign removed barriers to participation, allowing more organizations to engage and amplify the message
