The 2023 Annual Fund Appeal for CFPA was designed to inspire donor support through a combination of storytelling, design, and custom illustration. This campaign aimed to reinforce CFPA’s mission while making the ask feel urgent, and meaningful.

To enhance engagement, I designed a visually inviting illustrated insert, featuring an educational and metaphorical breakdown of what makes a stronger bridge. This piece was intentionally inviting and accessible, pulling from the illustrative ecosystem dissections to reinforce the donor’s impact on the things they love: trails, nature, and wildlife. The additional materials also featured Professor Woodrow W. Turtle, V.E.R., a character I designed for the previous year’s campaign, creating a sense of continuity and familiarity for CFPA’s donor community.

Copy by Jeff Brooks